Drechtmarkt

Supporting local economy with spending responsibility

Facilitating employees to utilise allocated budget benefits with ease in ordering all essential items and services required in each day's activities, increasing procurement efficiency and supporting local economy.
Product Design
User Interface
User Experience

A B2G e-commerce platform to ease the process of supplying goods and services by local businesses for the Drechtsteden government.

Challenge

Understanding complex workflows

Government employees had to buy goods and services by using allocated budgets. Existing workflows, however, were complex, slow, and error-prone. Limited visibility of a budget, unclear flows of approval, and compliance concerns caused friction at checkout with extremely low confidence.
Solution

Solving audience pain points through design thinking

Once the core experience was defined, I proposed an initial approach: a consumer-oriented e-commerce solution that can support a regulated environment with a focus on compliance by design and clarity. The solution allowed for real-time budget views, approval by role, a rationalized product and services catalog, and streamlined checkout processes.

4 of 5 stars review of 60 enthusiastic and satisfied users.

The pilot was launched with 60 active users, and the feedback was qualitative. The easy-to-use nature, better budget clarity, and reduced administrative mistakes resulted in an average score of 4/5 on the purchase and budget officer satisfaction survey, proving the success of the model through the pilot implementation.

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